Monday, 26 November 2012

Our Target Audience Member Profile

Our target demographic is Males over 35, so we decided to interview our schools ICT teacher Mr. Healy who is a perfect subject as he is in our prime target social class (A/B) and fits the other categories for our demographics (Male, 35+):


We interviewed Mr. Healy about his interests, his opinions and his attitudes on different media related subjects and recorded his answers as information to give us an extremely loose idea on the psycho-graphics of our general target audience so we can be aware of what would seem to be fitting to our film opening and what shouldn't really be included so that we can make our film opening as good as it possibly can be.

Here are the results we got from the interview:

Music
Mr. Healy has said that he'll listen to pretty much anything, any genre of music, although he also said how he loves the old jazz-style music, more specifically preferred when it's included in older films that related to our genre, but commented on how he was slightly more interested in Jazz with some sort of a modern-techno twist to it, this sounds like something that would tie in with the electro-swing genre of music. He gave us a few examples in which the types of music he was talking about such as Bladerunner and the Matrix, the latter was highly leaning more towards the techno side of the music and how it creates a tense atmosphere.

Mr. Healy also made it specifically clear that he is not a fan of the more mainstream pop music such as the likes of Madonna or Britney Spears.

TV
The TV shows which appeal to Mr. Healy the most are detecive/deduction shows such as CSI or Elementary and has said how he detests programs that include unwanted or unnecessary information and events in them such as relationships included in a TV show which has no need for it.

Movies
Mr. Healy said that he's interested in action films as well as Film Noir, some examples he gave us of action films he liked were; Bladerunner, Indiana Jones and more specifically, films directed by Ridley Scott such as Alien etc.
Horror films don't particularly take his fancy, more specifically horror films which are shown to be highly unrealistic such as the supernatural style-films (such as the Paranormal Activity series or the Scream series)

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