Target Audience stats for our genre: Film Noir

 

This graph on page 105 tells me about the types of film genres and what percentage of people normally enjoy watching them. Our groups genre, Film Noir, is fourth from the bottom, with 10% of people saying they typically enjoy watching Film Noir. The percentage isn't that big compared to the more popular genre's such as Comedy (No.1 at 64%) or Family (No. 8 at 37%), but it does show us that there is a potential audience for us to target our production towards.

 

This Chart on page 106 shows us a more in depth insight into the audience demographics for each genre, giving specific percentages for each group of people (I.e. Males 35+, males 35 under, repeat for female, whether the film genre is watched with parents or not, and the most typical social class).

Determining a secondary audience is difficult because 9% of both males under 35, and females over 35 said that they enjoy watching Film Noir. Therefore, we will aim more towards over 35's by marketing the film during films and TV shows that the over 35 age category would be most likely to consume.

   

Above is the percentage stats for our groups' genre. This tells us that Males over 35 are the preferred group that watch Film Noir, essentially giving us our primary target audience. The chart also tells us that the preferred social group for the Film Noir Genre is AB, which is more of an upper class social status with people who would typically have jobs as bankers, or doctors etc. These are the type of people that we are going to be trying to attract to our film opening.

Films that have been successful in our Genre

These are the top three successful films in Film Noir and how they rank by Box Office success.

These are some of the more recent Film Noir's and the year that they were released over the years from 2010 and forward showing that there are still Films being made under the Film Noir Genre.

This is one of the Films that was shown to be a recent release in the Film Noir Genre. As shown at the bottom of the information box, this film made over $200,000,000 which is quite a success for the film and also shows that there is still an audience that is interested in watching Film Noir.

(Sources: http://www.boxofficemojo.com/

http://en.wikipedia.org/wiki/List_of_film_noir_titles#2010s

Some Information about our Target Audience

Our primary Target Audience for our film opening (genre: Film Noir) is males over 35 years old in the AB social category as shown in the charts above. (wip)